We help you succeed with your
participation in Horse & Rider

Welcome as an exhibitor at Horse & Rider. Find practical exhibitor information below.
Please contact us if you have any questions.

Contact information

Your key tools as an exhibitor

Fill out your MCH365 profile here

Promote your business to our numerous online visitors.

Exhibitor Manual - Log in here

You will find practical information, make technical orders, view your stand layout, etc.

View hall overviews

View the location of exhibitors and activities throughout the halls.


Need help designing and laying out your stand?

We offer various options for custom-built stands. Let's work together to find the solution that matches your needs.

See examples here

Get ready to exhibit

Don't forget to order light, power, flooring etc. to your stand. via Exhibitors manual
Log in and find 'Fair shop' in the menu.

Get a cost estimate using our fair calculator.

Try the Fair calculator


Please contact our partner OrgaNicer for booking of a hotel room.
Book here


The restaurant is ready to assist you with catering and meeting rooms. Contact them by phone at 99 26 98 24, or send an email.

Send an e-mail

Promote yourself on our website to more than 100,000 online visitors by filling out your free profile in MCH365. Use text, photos, and videos to brand your products, news, and events to the entire industry.

Log in here

In the Exhibitor manual, you will find the following:

  • A personalized web banner with your stand number.
  • A discount code for the entrance ticket that you can distribute to your customers.

We take care of the extensive promotion of the fair, but it cannot replace the crucial and direct relationship you have with your customers.

Exhibitors' manual


Promote your participation. Make your customers and partners aware that they can find you and your products at Horse & Rider by branding your participation.

You are very welcome to use our social media kits.

View Social media kits


Important information in your inbox!

Don't forget to read our exhibition news

Leading up to the fair, we will send out regular information mails regarding:

  • Deadlines
  • Registration for various events
  • Discount codes and web banners
  • Setup and teardown information
  • Assistance and guidelines
  • Etc.

Promote your business all year round with MCH 365

Fill out your profile for free

  • Tell your customers about your company, strengths, and advantages.
  • Link to your website and social media channels.
  • Personalize your own color scheme and top banner.
  • An opportunity for an exhibition-specific presentation.

Showcase your products & solutions

  • Description
  • Pictures
  • Film/video

Create events before, during, and after the exhibtion

  • Conferences
  • An activity at your stand
  • Webinars
  • Etc.

Each event should be set up with the following details: Description, photo, start and end times, registration options (if applicable)
and an unique URL.

These events will help you engage with your audience and enhance your exhibtion presence.

Share your development and successes

  • Create articles/news releases
  • Share your news
  • Tell about specific cases

Haloversigt Hest & Rytter

Hall overviews

The fair takes place in 8 exciting halls, as seen in the overview.

Warning about Fair Guide,
Expo-Guide etc.

MCH has no collaboration with external suppliers of exhibitor lists and advises against engaging in any cooperation regarding this matter.

See more