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@Hest&Rytter KEP Italia presents the avant-garde style of the three-part collection: Pegasus, Viking and Milano
arrow_backTo the overview20 February 2024 | Kep Italia Srl
Innovation and safety, the two keywords that have always characterized KEP Italia's unique philosophy, are flanked by the avant-garde approach and 'visionary' touch of the three styles - PEGASUS, VIKING, and MILANO - of the new collection, with a concept that has all the elements to become a real must-have for those looking for inimitable style and for collectors in the sector.
Bianca Collet Serret and Lelia Polini, the two minds behind KEP Italia, proud to represent 100% Made in Italy in the equestrian world, have once again managed to surprise the collective imagination with bespoke details that allow fashion and art to converse, achieving a sublime aesthetic result.
PEGASUS, VIKING, and MILANO chart a new course where Cromo 2.0, a fusion of cutting-edge technology, design, and craftsmanship, tells a story and expresses the personality, character, and dreams of the wearer:
PEGASUS, with its silver wings, has always represented freedom, daring, grace, and adventure. This helmet is an invitation to look at the world without boundaries or limits to what you want to achieve, to overcome the most daring challenges.
VIKING, a kind of stargate between the present and the era of strength and courage, of intrepid explorers who faced the unknown without hesitating over what shook their spirit. Viking embodies the entire multi-sport world of Cromo 2.0, the spirit and audacity to jump an obstacle for the first time, gallop across an endless meadow, tackle rough trails, or slide down a vertical slope.
MILANO is a helmet that pays homage to the city of design and fashion through the essence of Italian style. A concentration of pure elegance and tailoring.
In the space dedicated to KEP Italia @Hest&Rytter2024, the new collection aims to be the calling card of the originality and authenticity of Made in Italy, capable of creating true iconic objects coveted all over the world.
The three models, Pegasus, Viking, and Milano, will highlight the uniqueness of the entire KEP Italia production, which offers customers the opportunity to personalize their helmet by choosing from more than 12,000 different combinations on request or through the online configurator on kepitalia.com.
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This article is written by:
Kep Italia Srl
Established in 2007 by founders Lelia Polini and Bianca Collet-Serret, KEP Italia is a leading producer of riding helmets. Our mission, from the outset, has been to create more comfortable, safer, and more innovative equestrian helmets than the ones currently available on the market, exploring and combining the best solutions in terms of design, technology, materials, and safety.
Since launching the first model, every single helmet was made traceable and subject to rigorous checks by international safety certification bodies for the equestrian sector.
Safety is our top priority. Protecting r