Alulette Dyrehøj

The history of Alulette & Dyrehøj begins with a simple, yet revolutionary observation in 1994: the traditional wooden jumping material for equestrian show jumping was heavy, difficult to handle, and required constant maintenance.
Founder and CEO Jørn Jepsen had a brilliant idea: to develop jumping material made from aluminium.
Alulette is Born (1994):
Wooden jumps were heavy to move, rotted, and required frequent painting.
Aluminium. It is lightweight, rust-free, and maintenance-free, yet still robust enough to withstand impact.
This innovative, lightweight jumping material made setting up and taking down jumping courses significantly easier—a great relief for both riding schools and show organizers. Alulette's equestrian equipment quickly became a well-known name in the horse industry.
Relocation and Dyrehøj Trailer Center (1999–2002):
In 1999, the Jepsen family relocated to Northwestern Funen, where they took over the farm "Dyrehøjgård".
The company naturally expanded to cover another major part of the equestrian environment: transportation.
In 2002, Dyrehøj Trailer Center became an authorized dealer of horse trailers, anchoring the company as a total supplier to the equestrian community, specializing in sales, workshop services, and spare parts.
Alulette Vision (2007):
In 2007, the third division, Alulette Vision, was added.
This happened in response to a growing need for safety and monitoring during transport and in the stable. The division launched industry-specific solutions for wired and wireless camera equipment for horse trailers, agricultural machinery, and trucks.